Important Announcement from RESET the Label

After an incredible journey, we’ve made the difficult decision to officially wind down RESET The Label. We are deeply grateful for your love, support and belief in our vision over the last 2 years.

To celebrate the end of this chapter, we’re offering a Final 5-Day Clearance Sale — your last chance to shop RESET at special prices. Everything, site-wide, is up to 70% OFF

The sale starts August 11th – ends August 15th

Thank you for being part of our story. This isn’t goodbye — just a RESET!

Making Every Adventure Stylish

Founded by fashion and lifestyle influencer Serena Pitt, RESET the label was created from a love of travel. Thoughtfully designed, created and tested, the collection offers pieces that are fashion-forward and also meet all of a traveler's needs. Regardless if you're grabbing lunch with a girlfriend or catching your next flight, RESET has the perfect tote bag, fanny pack, accessory case or passport wallet for your adventure.

Steal the RESET Look Book

Get ready to pack your bags in style, whether your next trip has you chilling by the beach or about to hit the slopes. RESET has you covered for all of your travel needs.

Meet The New Black Tote Bag

From the Founder

"As a fashion and lifestyle influencer, I wanted travel accessories that were fashion-forward but didn't sacrifice functionality when I'm on-the-go. I'm always looking for ways to make traveling easier and less stressful and the accessories we choose to hold our most important items, are a vital part in our overall travel experience." - Serena Pitt

Meet Serena