Hi Everyone! My name is Serena Pitt.

I am the founder of RESET the label. I was lucky enough to have the privilege to grow up traveling with my family, which inspired my love of travel and exploration at a young age.

In 2020 my life completely changed when I went on the hit reality TV show "The Bachelor" and travel became more than just a family vacation once a year, but rather a huge part of my relationship and career.

I live a life where I get to travel to new cities and old favorites on a regular basis and I couldn't be happier that travel is such a big part of my life today as it is truly a passion of mine.

This life-long love for travel is what sparked the idea for Reset. As a fashion and lifestyle influencer, I wanted pieces that were fashion-forward but didn't sacrifice functionality when traveling. There is so much to think about when traveling that I am always looking for ways to make it easier for myself and a big part of that are the travel accessories I chose to use and how well they hold my most important items.

Working on RESET has been a labour of love and I am beyond excited to share it with you, my fellow jet setters today!